Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Wells Fargo Advisors to fire back against former brokers suing it
WIREHOUSES OCT 19, 2018
Wells Fargo Advisors to fire back against former brokers suing it

Firm intends to file counterclaim against two brokers who alleged they lost business in the wake of bank scandals.

Finra bars broker accused of taking client cash to gamble, pay medical bills
RIA NEWS OCT 19, 2018
Finra bars broker accused of taking client cash to gamble, pay medical bills

The broker allegedly deposited $270,000 of client money into his own personal bank account.

LPL reels in $520 million team from rival Cambridge
PRACTICE MANAGEMENT OCT 18, 2018
LPL reels in $520 million team from rival Cambridge

LPL has been targeting teams from rivals throughout the year.

Ex-Wells Fargo brokers sue for damages, claiming they lost business in wake of scandals
WIREHOUSES OCT 18, 2018
Ex-Wells Fargo brokers sue for damages, claiming they lost business in wake of scandals

In a Finra arbitration complaint, two brokers allege that Wells Fargo's problems damaged their business.

Ex-Wells Fargo broker complaint wins class action status in fight over deferred compensation
PRACTICE MANAGEMENT OCT 16, 2018
Ex-Wells Fargo broker complaint wins class action status in fight over deferred compensation

Broker alleges he was cheated out of $200,000 in compensation protected by ERISA.

Merrill to continue pay plan that rewards advisers for new clients
PRACTICE MANAGEMENT OCT 15, 2018
Merrill to continue pay plan that rewards advisers for new clients

So far in 2018, Merrill Lynch has seen the best performance in this area in the last five years.

Wells Fargo loses more reps in Q3; total now more than 1,000 since banking scandal broke
PRACTICE MANAGEMENT OCT 12, 2018
Wells Fargo loses more reps in Q3; total now more than 1,000 since banking scandal broke

The firm lost another 152 advisers in the quarter, and total adviser workforce is down 6.7% in past two years .

Cetera purges board after being bought by Genstar Capital
INDEPENDENT BROKER DEALERS OCT 11, 2018
Cetera purges board after being bought by Genstar Capital

Former CEOs of eMoney Advisors and Lincoln Financial Network among those replaced with those having ties to the new private equity owner.

Allianz dumps its IBD
INDEPENDENT BROKER DEALERS OCT 11, 2018
Allianz dumps its IBD

Advisor Group broker-dealer picks up Questar Capital from Allianz.

Finra bars former Wells Fargo broker in Florida
WIREHOUSES OCT 10, 2018
Finra bars former Wells Fargo broker in Florida

Broker allegedly manipulated a client account to maintain his status for working with international clients.