Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
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Cetera brokers may go elsewhere with no stay bonuses on horizon
PRACTICE MANAGEMENT JUL 20, 2018
Cetera brokers may go elsewhere with no stay bonuses on horizon

Some may feel spurned and leave, while others will simply shrug off latest slight and stay.

Will Wells Fargo Advisors force brokers to become salesmen only?
RIA NEWS JUL 19, 2018
Will Wells Fargo Advisors force brokers to become salesmen only?

Some advisers fear that Wells Fargo is moving to standardize all investment decisions.

Cetera Financial Group brokers taking wait-and-see attitude on sale
RIA NEWS JUL 19, 2018
Cetera Financial Group brokers taking wait-and-see attitude on sale

One issue in the wake of the firm's acquisition is whether they will be paid 'stay bonuses' to remain at the brokerage.

No 'stay bonuses' for Cetera Financial Group reps
PRACTICE MANAGEMENT JUL 19, 2018
No 'stay bonuses' for Cetera Financial Group reps

Firm confirms brokers will not be offered retention bonuses to stay on after acquisition by Genstar Capital.

Morgan Stanley CEO is happy that brokers are staying put
PRACTICE MANAGEMENT JUL 18, 2018
Morgan Stanley CEO is happy that brokers are staying put

Firm has seen little attrition since it dumped the broker protocol last fall, Gorman says.

Cetera Financial Group close to announcing its acquisition by private equity
RIA NEWS JUL 17, 2018
Cetera Financial Group close to announcing its acquisition by private equity

Details of sale to one or more P-E firms could be announced as early as today.

Merrill Lynch: Compensation plan paying off in new business
PRACTICE MANAGEMENT JUL 16, 2018
Merrill Lynch: Compensation plan paying off in new business

Wirehouse said gross new household acquisitions by experienced advisers were up 71% in the first half of the year.

Wells Fargo Advisors continues to see a decline in brokers
WIREHOUSES JUL 13, 2018
Wells Fargo Advisors continues to see a decline in brokers

Company also set aside $114 million over fees for rich clients.

Are nontraded REIT sales back from the dead?
ALTERNATIVES JUL 12, 2018
Are nontraded REIT sales back from the dead?

Sales could hit $5.1 billion this year, up from $4.2 billion in 2017, according to Robert A. Stanger & Co. Inc.

Investors wait for financial statements from leading seller of alternative investments
ALTERNATIVES JUL 11, 2018
Investors wait for financial statements from leading seller of alternative investments

GPB, which offers private placements, also cut the distribution rate on one of its funds