Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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First Brand fallout hits FS Specialty Lending Fund as it wins approval to trade
ALTERNATIVES OCT 17, 2025
First Brand fallout hits FS Specialty Lending Fund as it wins approval to trade

The fund's exposure to First Brands is about 1.4% of its $1.9 billion total assets, according to company filings.

With new recruiting deal in place, Cetera scores with advisors
INDEPENDENT BROKER DEALERS OCT 17, 2025
With new recruiting deal in place, Cetera scores with advisors

Cetera is leaning on Summit Financial and its veteran leader Marshall Leeds to reel in those advisors.

Cetera paying top dollar in 2025 fight for advisors
INDEPENDENT BROKER DEALERS OCT 16, 2025
Cetera paying top dollar in 2025 fight for advisors

'Advisors always tell you it's not about the money when it comes to recruiting, but when you see money like that, it's about the money,' one executive said.

Rockefeller Capital doubles valuation to $6.6B with new investors
RIA NEWS OCT 15, 2025
Rockefeller Capital doubles valuation to $6.6B with new investors

According to the company, it's valuation is up from $3.1 billion just two years ago, with recapitalization led by Mousse Partners, Progeny 3, and Abrams Capital.

Share prices of retail broker-dealers positioned for a bounce, analysts say
INDEPENDENT BROKER DEALERS OCT 14, 2025
Share prices of retail broker-dealers positioned for a bounce, analysts say

Raymond James 'has also been getting more love on Commonwealth recruiting success,' one analyst noted.

Schwab boosts clients' required assets to be part of referral program advisors covet
RIA NEWS OCT 10, 2025
Schwab boosts clients' required assets to be part of referral program advisors covet

Schwab has been evaluating its referral program for RIAs for over a year.

Ex-Dolphins star gets $9.5 million settlement from Merrill over ex-broker charged with grand theft, fraud
WIREHOUSES OCT 08, 2025
Ex-Dolphins star gets $9.5 million settlement from Merrill over ex-broker charged with grand theft, fraud

Isaiah Williams, 33, was arrested in Florida in June for his alleged involvement in the theft of almost $2.6 million from Reshad Jones, a former Miami Dolphins safety.

Stifel cuts some tech jobs in St. Louis
INDEPENDENT BROKER DEALERS OCT 08, 2025
Stifel cuts some tech jobs in St. Louis

The cuts involved a few dozen workers in Stifel's IT department, mostly in St. Louis, according to a report.

In battle for advisors, LPL has seen about 5% of Commonwealth advisors walk: analyst
INDEPENDENT BROKER DEALERS OCT 07, 2025
In battle for advisors, LPL has seen about 5% of Commonwealth advisors walk: analyst

'This is about as fiercely competitive an environment for a group of advisors as I’ve ever seen,' says one senior industry executive.

Third ex-Merrill advisor in Florida faces spotlight for illegal activity
WIREHOUSES OCT 07, 2025
Third ex-Merrill advisor in Florida faces spotlight for illegal activity

The decentralized supervision infrastructure used by wirehouses is 'like a failed state,' says attorney.