Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Rejiggered business development companies trading at steep discounts
ALTERNATIVES NOV 18, 2025
Rejiggered business development companies trading at steep discounts

"In general, it's a tough time to be a BDC right now," one senior industry executive said.

Grid creep at Wells Fargo?
INDEPENDENT BROKER DEALERS NOV 17, 2025
Grid creep at Wells Fargo?

'Tis the season for wirehouses to roll out pay plans, known as grids, and sing their praises to tens of thousands of employee financial advisors.

LPL Financial bumping up fees on 'direct' business, mutual funds held at outside firms
INDEPENDENT BROKER DEALERS NOV 14, 2025
LPL Financial bumping up fees on 'direct' business, mutual funds held at outside firms

"Advisors are not going to like this, obviously," sad a senior industry executive.

Osaic loses multi-billion dollar asset firm Priority Financial Group to United Planners' Financial Services of America
INDEPENDENT BROKER DEALERS NOV 13, 2025
Osaic loses multi-billion dollar asset firm Priority Financial Group to United Planners' Financial Services of America

Priority Financial Group, with an RIA of $3.1 billion in assets, is moving its broker-dealer operations to United Planners' Financial Services of America, an advisor-owned firm.

FINRA dings Wedbush Securities for compliance issues involving margin accounts, bond mark-ups
REGULATION, LEGAL & COMPLIANCE NOV 10, 2025
FINRA dings Wedbush Securities for compliance issues involving margin accounts, bond mark-ups

Wedbush Securities has 500 registered reps in 70 branch offices.

With ex-boss charged with stealing $150M, Beneficient execs grilled by Kansas lawmakers
REGULATION, LEGAL & COMPLIANCE NOV 07, 2025
With ex-boss charged with stealing $150M, Beneficient execs grilled by Kansas lawmakers

Bradley Heppner allegedly spent more than $40 million to renovate and decorate his Texas mansion.

NASCAR champ Kyle Busch claims $8.6M loss in insurance 'scheme'
REGULATION, LEGAL & COMPLIANCE NOV 06, 2025
NASCAR champ Kyle Busch claims $8.6M loss in insurance 'scheme'

"I never thought something like this could happen to us," Kyle Busch said in a statement.

GWG mess gets worse, chairman charged with $150M fraud
REGULATION, LEGAL & COMPLIANCE NOV 06, 2025
GWG mess gets worse, chairman charged with $150M fraud

GWG bond investors have incurred $1 billion in losses, according to the Department of Justice.

Blackstone BDC 'expects' a strong November, president Jonathan Gray says
INDEPENDENT BROKER DEALERS NOV 04, 2025
Blackstone BDC 'expects' a strong November, president Jonathan Gray says

BCRED said in September it was cutting the monthly distribution to investors by 9% to 20 cents per share.

UBS sees $9B in advisors’ assets leave in Q3
WIREHOUSES NOV 03, 2025
UBS sees $9B in advisors’ assets leave in Q3

Meanwhile, the New York Post reports giant bank thinking of leaving Switzerland.