Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
Another former wirehouse leader – Wells Fargo's Jim Hays – lands in RIA world
RIA NEWS AUG 28, 2025
Another former wirehouse leader – Wells Fargo's Jim Hays – lands in RIA world

RIAs like IFC Advisors directly compete against firms like Wells Fargo Advisors for financial advisors.

LPL Financial on target to retain 90% of Commonwealth financial advisors, Wolfe Research analyst says
INDEPENDENT BROKER DEALERS AUG 27, 2025
LPL Financial on target to retain 90% of Commonwealth financial advisors, Wolfe Research analyst says

However, Raymond James has had success recruiting Commonwealth advisors.

FINRA suspends Centaurus broker who piled clients into REITS, BDCs
INDEPENDENT BROKER DEALERS AUG 22, 2025
FINRA suspends Centaurus broker who piled clients into REITS, BDCs

Most firms place a limit on advisors’ sales of alternative investments to clients in the neighborhood of 10% a customer’s net worth.

Michigan insurance agent to stand trial after charges of insurance fraud
REGULATION, LEGAL & COMPLIANCE AUG 21, 2025
Michigan insurance agent to stand trial after charges of insurance fraud

The agent, Todd Bernstein, 67, has been charged with four counts of insurance fraud linked to allegedly switching clients from one set of annuities to another.

Andy Sieg faces internal HR investigation into conduct at Citigroup: Report
WIREHOUSES AUG 21, 2025
Andy Sieg faces internal HR investigation into conduct at Citigroup: Report

Sieg, 58, was head of Merrill Wealth Management, left in 2023 and returned that September to Citigroup, where he worked before being hired by Merrill Lynch in 2009.

Meltdown of some Yieldstreet real estate funds raises eyebrows from financial advice industry
REGULATION, LEGAL & COMPLIANCE AUG 19, 2025
Meltdown of some Yieldstreet real estate funds raises eyebrows from financial advice industry

Yieldstreet real estate funds turned out to be far riskier than some clients believed them to be, according to CNBC.

FINRA investigating B-D arm of Linqto, bankrupt pre-IPO trading platform
REGULATION, LEGAL & COMPLIANCE AUG 18, 2025
FINRA investigating B-D arm of Linqto, bankrupt pre-IPO trading platform

Linqto Inc. was one of the first tech platforms to promise access to small investors into the high-risk, high-reward world of private investments.

Edward Jones layoffs about to hit employees, home office staff
WIREHOUSES AUG 15, 2025
Edward Jones layoffs about to hit employees, home office staff

It is not clear how many employees will be affected, but none of the private partnership's 20,000 financial advisors will see their jobs at risk.

Phony Denver advisor gets 6 years after stealing $966K from neighbors, friends
REGULATION, LEGAL & COMPLIANCE AUG 13, 2025
Phony Denver advisor gets 6 years after stealing $966K from neighbors, friends

Friends and family members are "the easiest type of victim to profile and steal from," said one attorney.

SEC claims California broker-dealer and advisor, biggest sellers of GWG bonds, violated Reg BI
REGULATION, LEGAL & COMPLIANCE AUG 13, 2025
SEC claims California broker-dealer and advisor, biggest sellers of GWG bonds, violated Reg BI

Emerson Equity and its advisor, Tony Barouti, were likely the largest sellers of defunct GWG L bonds.