Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Suspended broker went all in with alternative investment GWG bonds: FINRA
ALTERNATIVES MAY 16, 2025
Suspended broker went all in with alternative investment GWG bonds: FINRA

"It should be literally impossible for a broker to put 96% of a client's money in any investment," said one attorney.

Is LPL's new ad campaign 'pitch perfect' for advisors?
INDEPENDENT BROKER DEALERS MAY 15, 2025
Is LPL's new ad campaign 'pitch perfect' for advisors?

The campaign series features "Pitch Perfect" film star Anna Kendrick delivering the message, "What if you could?"

Federal judge dismisses LPL's defamation suit against Ameriprise
INDEPENDENT BROKER DEALERS MAY 15, 2025
Federal judge dismisses LPL's defamation suit against Ameriprise

But that doesn't mean the contentiousness between the two is over.

Osaic in pay fight
INDEPENDENT BROKER DEALERS MAY 13, 2025
Osaic in pay fight

The giant broker-dealer network and Jim Nagengast, the former CEO of one of its biggest firms, are duking it out in public over compensation.

Private placement executives from GPB Capital, guilty of fraud, get seven and six years in prison
ALTERNATIVES MAY 09, 2025
Private placement executives from GPB Capital, guilty of fraud, get seven and six years in prison

Last summer, the two, David Gentile and Jeff Schneider, were found guilty of fraud in federal court in Brooklyn and received their sentencing today.

LPL's Steinmeier is on his bicycle convincing Commonwealth advisors to join up
INDEPENDENT BROKER DEALERS MAY 09, 2025
LPL's Steinmeier is on his bicycle convincing Commonwealth advisors to join up

Led by its CEO, LPL is engaging in what sounds like a charm offensive with some Commonwealth advisors.

LPL faces states' regulatory actions on emails, chat app snafus
INDEPENDENT BROKER DEALERS MAY 08, 2025
LPL faces states' regulatory actions on emails, chat app snafus

The firm has been dogged by compliance issues for years, resulting in multiple fines by various regulatory bodies.

Sales of alternative investments keep booming in 2025
ALTERNATIVES MAY 06, 2025
Sales of alternative investments keep booming in 2025

Fund flows - meaning sales of products - in March were “surprisingly resilient.”

Advisors watching for dip in fees on biggest clients: Cerulli
RIA NEWS MAY 05, 2025
Advisors watching for dip in fees on biggest clients: Cerulli

Financial advisors are becoming a bit more leery that fees, particularly for their wealthiest clients, are on the verge of taking a hit.

UBS, as expected, losing financial advisors in the US; headcount drops 3.2% YoY
INDEPENDENT BROKER DEALERS MAY 01, 2025
UBS, as expected, losing financial advisors in the US; headcount drops 3.2% YoY

Toward the end of last year, UBS said it was redrawing its pay plan for advisors, but "every time one of the big firms like UBS tinkers with the advisors' compensation, some of them say, that's it, that’s the last straw," recruiter Danny Sarch said.