Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Suburban St. Louis B-D now facing state regulators' questions
INDEPENDENT BROKER DEALERS APR 11, 2025
Suburban St. Louis B-D now facing state regulators' questions

Moloney Securities has been the target of securities regulators recently for sales of high-risk alternative investment products.

Big broker-dealers making a run at Commonwealth advisors
INDEPENDENT BROKER DEALERS APR 10, 2025
Big broker-dealers making a run at Commonwealth advisors

Top firms pursuing Commonwealth's advisors include Raymond James, Kestra and Cetera.

Commonwealth clocks big win in battle with SEC over revenue sharing
INDEPENDENT BROKER DEALERS APR 03, 2025
Commonwealth clocks big win in battle with SEC over revenue sharing

It’s been a tumultuous week for Commonwealth Financial Network, a leading independent broker-dealer.

Wells Fargo plucks top recruiter from LPL
INDEPENDENT BROKER DEALERS APR 02, 2025
Wells Fargo plucks top recruiter from LPL

Farhad Firoozi is the latest in a long line of senior executives Wells Fargo Advisors has hired from rivals.

LPL purchase of Commonwealth started with CEO's email
INDEPENDENT BROKER DEALERS APR 01, 2025
LPL purchase of Commonwealth started with CEO's email

But LPL's message to Commonwealth advisors is focused on retaining its culture, not an easy thing to do.

LPL to buy rival Commonwealth Financial Network for $2.7 billion in all-cash deal
INDEPENDENT BROKER DEALERS MAR 31, 2025
LPL to buy rival Commonwealth Financial Network for $2.7 billion in all-cash deal

'I’m taking a moment to pause and reflect,' one Commonwealth advisor tells IN.

Add Commonwealth Financial – a blockbuster – to the list of potential LPL targets
INDEPENDENT BROKER DEALERS MAR 28, 2025
Add Commonwealth Financial – a blockbuster – to the list of potential LPL targets

Chatter about LPL, a behemoth, buying Commonwealth Financial Network, a boutique, has been building all week.

Finra moves to boot Alpine Securities, same firm that claims the regulator can’t
INDEPENDENT BROKER DEALERS MAR 27, 2025
Finra moves to boot Alpine Securities, same firm that claims the regulator can’t

'If I were on the side of Alpine Securities, I’d put all my eggs in the federal court,' one attorney said.

LPL Financial’s new CEO Steinmeier gets pay bump but lags Wall Street rivals
INDEPENDENT BROKER DEALERS MAR 26, 2025
LPL Financial’s new CEO Steinmeier gets pay bump but lags Wall Street rivals

But one industry executive believes his pay could catch up over time.

Wells Fargo keeps hiring senior executives for its RIA business
PRACTICE MANAGEMENT MAR 25, 2025
Wells Fargo keeps hiring senior executives for its RIA business

The financial advice industry has waited for years to see if the wirehouse would embrace RIAs.