Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Cetera to offer Avantax advisors slim bonuses to none at all
INDEPENDENT BROKER DEALERS OCT 04, 2023
Cetera to offer Avantax advisors slim bonuses to none at all

Meanwhile, Cetera's owner Genstar is reinvesting in the firm.

Creative Planning picks up $1 billion Pennsylvania RIA
RIA NEWS OCT 03, 2023
Creative Planning picks up $1 billion Pennsylvania RIA

Kistler-Tiffany Advisors has been working with clients for nearly 50 years.

Massachusetts, Finra fine Fidelity $1.65 million, alleging lax standards for options trading
ALTERNATIVES OCT 02, 2023
Massachusetts, Finra fine Fidelity $1.65 million, alleging lax standards for options trading

Galvin cites Fidelity's “half-hearted and lackadaisical attitude” on approving clients to trade risky securities.

Morgan Stanley raising pay hurdle for its financial advisors in 2024
PRACTICE MANAGEMENT SEP 29, 2023
Morgan Stanley raising pay hurdle for its financial advisors in 2024

'It's a tug of war. The firms want to keep more revenue, and the financial advisors want to do the same,' an industry recruiter says.

Broker who sold GWG bonds faces deluge of investor complaints
ALTERNATIVES SEP 28, 2023
Broker who sold GWG bonds faces deluge of investor complaints

'I intend to vigorously defend myself against these claims,' broker Tony Barouti states.

Account fees, bonuses likely topics at Thursday's Cetera, Avantax confab
INDEPENDENT BROKER DEALERS SEP 27, 2023
Account fees, bonuses likely topics at Thursday's Cetera, Avantax confab

A $60-per-account fee and retention bonuses are issues that are expected to come up in Cetera senior execs' meeting with Avantax advisors.

Wealthspire reels in $6B in assets with GM Advisory purchase
RETIREMENT PLANNING SEP 26, 2023
Wealthspire reels in $6B in assets with GM Advisory purchase

This is Wealthspire's third deal for a registered investment advisory firm this year.

LPL recruits $260 million group focusing on 403(b) plans
RETIREMENT PLANNING SEP 25, 2023
LPL recruits $260 million group focusing on 403(b) plans

The diverse practice in Albuquerque, New Mexico, is led by financial advisor Angelo Burns.

SEC penalizes small Wisconsin B-D $50,000 over Reg BI faults
REGULATION, LEGAL & COMPLIANCE SEP 22, 2023
SEC penalizes small Wisconsin B-D $50,000 over Reg BI faults

Carl M. Hennig Inc. has 10 registered reps and about $1.3 billion in client assets.

Former Merrill star manager Oden jumps to  HSBC
PRACTICE MANAGEMENT SEP 21, 2023
Former Merrill star manager Oden jumps to HSBC

But big banks can fall flat when it comes to building a home for financial advisors.