'We’ll wind up with two completely separate RIAs,' says Creative Planning CEO Peter Mallouk.
The firm, Wiley Bros.-Aintree Capital, is based in Nashville and has been in business since 1945.
The New York Post report comes after a string of executives have left the group in recent months.
What's becoming evident is how tricky it is for wealth management firms to make the right match.
Bank's decision to refocus on super-rich shows how tough change can be for an institution like Goldman, say industry sources.
The RIA unit, with about $29 billion in assets, was known as United Capital when Goldman acquired it in 2019.
Some Wells Fargo Advisors clients never got promised discounts, according to the regulator.
LPL has been picking up steam in working as a back-office platform for banks, credit unions and insurance companies.
LPL, Osaic and Cetera Financial Group are all 'fighting amongst themselves' to lure advisors, one recruiter notes.
One analyst pegs the purchase price for Goldman's RIA in the range of $270 million to $360 million.
