New LPL program gives advisers more tools to attract, serve the rich

LPL Financial is dialing up its focus on the top of the food chain with the launch of the Private Client Service Network.

The program, introduced earlier this week to select LPL-affiliated advisers who attended a symposium at the University of Chicago Booth School of business, is touted as offering advisers “access to a carefully curated register of companies that can provide help to serve the sophisticated and complex needs of their high-net-worth clients.”

In a prepared statement, Patrick Herrington, vice president in LPL’s Private Client Group, described the new program as “a distinguishing addition to our private client offering, creating a full-service option for advisors serving or seeking to serve affluent clients.”

“With LPL’s Private Client Services Network, advisers have access to vetted providers, enabling a concierge-like experience that can help advisers grow value and deepen relationships with clients,” he said.

According to the announcement, advisers using the LPL program will be able to turn to vetted, reputable companies to provide a personalized, full-service option to their clients. Access to the network can help with the sale of small and midsize businesses; hedging and monetizing concentrated stock positions; high-end property and casualty insurance; specialized tax services; and specialty lending.

From 2016 to 2021, LPL’s Private Client offering has enabled growth of over 200% in assets associated with high-net-worth households, defined as those with more than $5 million in assets invested with an LPL adviser.

[More: LPL sniffing around Philly broker-dealer: Report]