Southwestern Investment Group is latest RIA to partner with private equity

Southwestern Investment Group is latest RIA to partner with private equity
The Tennessee-based firm has sold a minority stake to Merchant Investment Management, citing the need to build scale in the fast-consolidating wealth management industry.
JAN 25, 2022

Southwestern Investment Group, a $5.8 billion registered investment adviser based in Franklin, Tennessee, has taken the plunge into a private equity partnership by selling a minority stake to Merchant Investment Management.

Like virtually all RIAs succumbing to the lure of PE capital, SWIG Chief Executive Jeff Dobyns said the move was about building scale in a fast-consolidating wealth management industry.

“In our search for growth partners, Merchant stood out with its deep, practical understanding of capital structure and a team of experts that truly understands how financial advisers serve their clients and thrive as businesses,” Dobyns said in a statement.

“Merchant’s flexibility in approach to equity and debt capital and willingness to go the distance with us has been one-of-a-kind,” Dobyns said.

Private equity investors have been flooding into the wealth management space with increasing momentum over the past several years, and Merchant has emerged as one of the higher-profile PE players ever since Matt Brinker joined as a managing partner a year ago.

“We jumped into this partnership with Jeff and the team because they are building an advisory firm that can sustain for decades to come,” Brinker said in the statement.

“Their approach to partnering young talent with experienced advisers, paired with firm ownership, allows SWIG to deliver high-quality financial planning and investment management services,” he added. “Everything we do at Merchant will be to preserve what makes SWIG great and help them lean even further into their strengths.”

Student loan debt is fastest-growing type of non-mortgage debt

Latest News

Q1 annuity sales top $105B amid persistent economic worries: Limra
Q1 annuity sales top $105B amid persistent economic worries: Limra

Limra data shows RILAs and variable annuities outperforming, while fixed-rate deferred sales lag their 2024 highs.

Stocks continue historic winning streak as trade hopes, jobs data drive rebound
Stocks continue historic winning streak as trade hopes, jobs data drive rebound

The S&P 500's longest rally in more than 20 years came amid evidence of labor market resilience in the immediate wake of April's Liberation Day tariffs.

Americans' longevity illiteracy puts retirement at risk, finds new research
Americans' longevity illiteracy puts retirement at risk, finds new research

With membership in the "century club" expected to quadruple in three decades, joint studies from Nationwide and the TIAA Institute shed new light on people's planning blind spots.

Tariff reactions split along political lines, advisors say
Tariff reactions split along political lines, advisors say

The Watchman Group's Andrew Herzog has noticed his more left-leaning clients have been "looking to get out of the stock market, perhaps do more fixed income or go to cash" while his right-leaning clients are more comfortable keeping assets as they have them.

In periods of volatility, don’t lose sight of clients’ long-term goals
In periods of volatility, don’t lose sight of clients’ long-term goals

As you work with clients to navigate the current markets, stay grounded in their values and priorities.

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.