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How technology is changing one major industry event

Kevin Sanchez, chair of IMCA's national conference, talks with InvestmentNews' Jeff Benjamin about why a record number of people attended the 2011 conference, and how technology has help connect the growing crowd.

Kevin Sanchez, chair of IMCA’s national conference, talks with InvestmentNews’ Jeff Benjamin about why a record number of people attended the 2011 conference, and how technology has help connect the growing crowd.