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By the Numbers: Targeted ETFs

George Moriarty, chief content officer at InvestmentNews, reports on a new ETF provider, Emles Advisors, that is rolling out exchange-traded funds that take a targeted approach.

Transcript:

Hello, I’m George Moriarty and this is By The Numbers!

ETF innovator Gabriel Hammond has created a new company and four new strategies for providing targeted asset exposure.

Hammond – who previously sold two ventures that involved pushing the creative limits of exchange-traded funds with those created to invest in master limited partnerships, has started Emles Advisors to manage funds focused on public and private markets.

The new ETFs are: Emles Made in America, Emles Federal Contractors, Emles @Home, and Emles Real Estate Credit.

Even though three of the four debut funds target specific equity market themes, Hammond said the company “will focus pretty significantly on fixed income going forward.”

Hammond said the funds will be an investment fit for someone looking for something different and a little more discerning in terms of risk and reward.

In terms of uniqueness, Todd Rosenbluth, director of mutual fund and ETF research at CFRA, gave the new venture high marks. He said that most ETFs focus on where a company is domiciled and not what country or what segment of the economy the companies derive their revenue from, making the first two unique.

He said “Following the election, we could see renewed interest in government spending and U.S.-centric companies that will comprise these new offerings.”

That’s all for this week. I’m George Moriarty, and from my home office to yours, stay safe and we’ll see you next week.