InvestmentNews continues to evolve
Albert Einstein, who was a pretty smart guy, said: “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”
Albert Einstein, who was a pretty smart guy, said: “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”
To that point, InvestmentNews continually seeks input from readers to find better ways to deliver vital information in print and on our website.
In response to our requests, more than 2,000 subscribers took the time to complete our recent editorial readership study of our print and online offerings.
The survey was created to obtain relevant information from InvestmentNews print subscribers, website users and e-newsletter subscribers. From the results, the staff is better able to gauge reader interest in content per medium, future content needs and their interest in mobile data delivery.
Financial advisers are aware from their own businesses that success never comes to those who stand still. That is why the honest and constructive feedback that was submitted to us from the survey is so vital.
We believe that our continued success rides on our ability to enhance our news coverage, so the input we received will help us keep pace with your changing needs and expectations.
Contrary to the fears of some pundits that the Internet spells the end of print, the InvestmentNews team believes that each medium has its unique strengths and that far from being rivals, online and print complement each other. In fact, the Internet presents us with opportunities to reach out and engage our readers in ways we never could before.
Let me give you an update on what is available on Investment News.com.
To deliver the day’s top stories, we e-mail a news blast, IN Daily, at 4 p.m. ET. And whenever a major news story breaks, we send out a special news bulletin.
I know that many advisers have come to rely on our e-mails. In fact, one adviser I met at an industry event told me that he finds the IN Daily to be “a necessary distraction.”
When I pressed him for further explanation, he said: “I make sure everyone in the office stops working and takes a few minutes to read the newspaper’s alert. If we don’t, I feel like we would miss something.”
That is high praise and what we strive for each day.
We want InvestmentNews.com to be the place where financial professionals begin and end their day as they look to obtain reliable, current information about the financial services industry.
We also provide our readers with several topical e-newsletters, including the Market Intelligence Report, Regulatory Alert and IN Tech.
NUMBER OF CHANGES
In response to reader demand and feedback, we already have made a number of changes on our site. For example, we recently restructured the site’s navigation and flow to make it easier for our readers to find detailed information about specific topics and companies.
We also have expanded our set of databases — most recently with the launch of the Technology Directory in December — to complement our B-D Data Center, Advisers on the Move and Deal Tracker tools.
As more advisers have expressed an interest in video and social media, we also have made it easier to watch our most popular video segments — INTV and WealthTrack — and share videos and articles with colleagues and peers across multiple social-media sites.
Additionally, along with our From the Headhunter blog, written by veteran recruiter Danny Sarch, we have added retirement guru Mary Beth Franklin’s Retirement 2.0 blog. We encourage readers to follow them and offer their opinions.
As you can see, a lot is going on at InvestmentNews, and more is on the way. We will continue to invest in enhancing the site to reflect the changing needs and demands of our readers.
As always, we welcome your feedback to let us know what is working and what you would like to see improved.
Email Jim Pavia, the editor of InvestmentNews, at [email protected]
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