'Match.com' for advisers and clients expands to San Francisco

The startup's latest debut follows a successful New York launch

May 16, 2014 @ 11:01 am

By Joyce Hanson

+ Zoom

GuideVine, a technology startup that wants to connect advisers with consumers seeking financial advice, started operations on Thursday in San Francisco after a successful New York launch in March.

A prominent feature of GuideVine is video introductions to advisers that best match an online consumer's profile.

In the past two months, consumers have watched a total of 2,000 adviser videos in New York, according to company co-founder Raghav Sharma. With the help of co-founder Kyle Mosley and nine other employees, Mr. Sharma plans to launch GuideVine next in Los Angeles.

The startup receives funding from S Squared Holdings LLC, a funding firm that GuideVine's employees launched along with GuideVine. They began building the platform in April 2013.

“We are self-funded,” Mr. Sharma said. “We don't need external capital. We can self-fund until we are profitable.”

The startup's co-founders met when they were analysts at McKinsey & Co. Mr. Sharma was an associate principal for about nine years in McKinsey's financial services practice. Mr. Mosley was an analyst in McKinsey's retail and consumer practice.

The idea behind GuideVine is to give consumers access to a deep roster of financial advisers so they can find the “right” adviser for their unique personal circumstances.

“They work like Match.com,” said Marie Swift, president and chief executive of Impact Communications Inc. “There's a level of filtering that the consumer can use to drill down and find advisers who might meet their criteria. It's really more than just a geographic directory because there are algorithms built into the screening technology,”

Both Ms. Swift and Kristin Harad, a marketing trainer to entrepreneurial-minded advisers, will provide written content to GuideVine's adviser-facing site.

0
Comments

What do you think?

View comments

Recommended for you

Featured video

INTV

The making of 40 Under 40

Editor Fred Gabriel and managing editor Christina Nelson reveal how this project to find the future leaders of the financial advice industry comes together, and tease a few of this year's winners.

Video Spotlight

Will It Last As Long As Your Clients Do?

Sponsored by Prudential

Video Spotlight

The Catalyst

Sponsored by Pershing

Latest news & opinion

Vanguard rides robo-advice wave to $65B in assets

Personal Advisor Services, four times the size of its closest competitor, combines digital and human touch.

CFPs, including brokers, may have to adhere to a stricter fiduciary duty

CFP Board revises its standards and aims to beef up fiduciary requirements of certificants.

CFP Board's proposal to expand fiduciary duty draws praise, carries risks

Some question whether brokers will drop the CFP mark or if the CFP Board will strictly enforce its new standard.

Meet our new 40 Under 40s

Introducing 40 young leaders in financial advice. Learn how their passions are driving their success and fueling the future of the industry at large.

W.P. Carey exiting the nontraded REIT business

With regulations and other factors changing the marketplace, the publicly traded REIT will focus on its core business in the net lease market.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print