Junxure CRM finally comes out of the workshop and into the cloud

In beta since 2012, product's goal is to lure advisers already using cloud-based Redtail and Salesforce

Jul 9, 2014 @ 11:07 am

By Joyce Hanson

junxure, cloud, cloud computing, crm, customer relationship management
+ Zoom

The long-delayed release of Junxure Inc.'s cloud-based version of its customer relationship management system was finally announced on Wednesday. The question now is whether advisers will pay for a service already available from Redtail and Salesforce.

Junxure Cloud CRM, in beta since 2012, is now in use at approximately 50 advisory offices by 300 or so users, according to Greg Friedman, co-founder and president of Junxure.

“We wanted to get it right," Mr. Friedman said. "We went through several iterations to get to where we are, and we feel really good about it. Rather than rush to market, we chose to keep plugging.”

The cloud-based CRM offers single sign-on access to client information along with third-party integrations with financial planning, document management and portfolio management systems.

Key features of Junxure Cloud include a client communications function that tracks letters and e-mails created with templates for a consistent client experience. Also included are workflow tools and corporate memory that tracks which user is assigned a certain task.

Mr. Friedman said Junxure's team of six developers tested several models of Junxure Cloud's look and feel before they settled on a satisfactory user experience. At one point, Junxure brought in a user-experience consultant, he added.

Custodians Charles Schwab & Co. Inc., Fidelity Investments, Pershing and TD Ameritrade Institutional either have existing integrations with Junxure Cloud CRM or are rapidly developing them, Mr. Friedman said. In addition, third-party product providers are able to integrate with the CRM using Junxure's published application program interface, he said.

Bill Winterberg, founder of FPPad, a technology consulting firm for financial advisers, said many advisers are going to be pleased now that Junxure Cloud is in release.

“It's a relief that it's finally here,” he said. “Advisers who were using the desktop version can now take a serious look. I think advisers will have high expectations of Junxure Cloud because it's taken so long to come to market.”

It has stiff competition. In last year's InvestmentNews tech survey, Junxure came in second among the CRM systems used most by advisers, at 19.2%, following Redtail Technology at 39.5%. Salesforce CRM came in third with 9.8%.

Julie Cochrane, Junxure consulting and training director, was involved in adviser training throughout the Cloud CRM beta process and passed advisers' feedback on to the developers.

“The navigation in Junxure cloud is very simple,” Ms. Cochrane said. “We hear all the time about firms wanting to track workflow. They want to be efficient and keep their pulse on what's happening at the firm. Junxure Cloud does that with being able to assign tasks to different people.”

0
Comments

What do you think?

View comments

Recommended for you

Featured video

Events

What's next for Carson Coaching?

Ron Carson is leaving Omaha? Well, not completely, but he is taking his Carson Coaching events to Las Vegas in 2018 and Chicago in 2019. Check out a huge party he hosted so, after 23 years, he could leave Omaha with a bang.

Video Spotlight

The Search for Income

Sponsored by PGIM Investments

Recommended Video

Path to growth

Latest news & opinion

LPL retains $570 million with super-OSJ deal

Kansas-based nVision Wealth will come under supervision of Chicago-based IHT Wealth Management.

How does your advisory firm stack up?

Comparing a firm's pay to the competition can point out vast flaws.

10 signs your client is cheating on you

Sure signs that clients may be on the way out the door.

Morgan Stanley sees slower fee-based asset flows on fiduciary rule delay

Flows to advisory accounts, while still higher than the start of 2016, dropped off more than 20% from Q2 and were the lowest in a year.

How adviser salaries stack up to other jobs

Median compensation hovers just under $100,000 on the low end and reaches nearly $300,000 for bosses.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print