SEC’s new marketing rules mean transformative change for advisory firms
Word-of-mouth from satisfied clients has always been an important channel for generating new business. Now advisers can directly reach out to potential clients and share testimonials.
The SEC recently made significant amendments to the Investment Advisers Act of 1940 that introduce the most sweeping changes to financial adviser marketing we’ve seen in the past 60 years, since advertiser rules were added to the Act in 1961.
What do the new rules say? What new possibilities do
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