How UBS plans to leverage Wealthfront’s robo-adviser
Wealthfront’s technology will become the foundation of a new digital offering for the wirehouse, but a major issue will be determining how to successfully integrate it into its existing product lineup.
The UBS Group acquisition of Wealthfront Inc. may have put an end to co-founder Andy Rachleff’s belief that “software is better than people,” but it highlights how new investing technologies that his company adopted, like direct indexing and cryptocurrency, are upending wealth management.
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