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Schwab turns page, changes decades-old name of RIA

changes name

The firm rebranded its registered investment adviser, formerly known as Schwab Private Client Investment Advisory Inc., as Schwab Wealth Advisory Inc.

After 20 years, Charles Schwab & Co. Inc. is dropping the name of its $146 billion registered investment adviser, Schwab Private Client Investment Advisory Inc., and opting for the less lengthy — and perhaps less stuffy — Schwab Wealth Advisory Inc.

Charles Schwab announced the moniker f

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