Advisor Group’s Jamie Price talks about the firm’s rebranding
Jamie Price, CEO of Osaic
In a Q&A, the Advisor Group CEO discusses what's involved in squeezing the giant operation under one broker-dealer roof and brand.
When Jamie Price took over as CEO of Advisor Group at the end of 2016, it had four broker-dealers with about 5,000 financial advisors and $160 billion in client assets. Advisor Group, which was acquired by private equity manager Reverence Capital in 2019, now consists of eight broker-dealers with mo
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