The insurance providers most frequently used by independent broker-dealers
Fixed annuities Company # of IBDs* Market share Allianz…
Fixed annuities
Company | # of IBDs* | Market share |
---|---|---|
Allianz Life Distributors | 33 | 14.3% |
Jackson National | 30 | 13.0% |
MetLife | 19 | 8.3% |
Prudential Financial | 19 | 8.3% |
Lincoln Financial Group | 14 | 6.1% |
Based on 86 responses. In case of a tie, products are listed in alphabetical order. |
Life insurance
Company | # of IBDs* | Market share |
---|---|---|
Lincoln Financial Group | 30 | 12.2% |
MetLife | 23 | 9.3% |
Pacific Life | 22 | 8.9% |
Prudential Financial | 17 | 6.9% |
John Hancock | 16 | 6.5% |
Based on 90 responses. |
Variable annuities
Company | # of IBDs* | Market share |
---|---|---|
Prudential Financial | 80 | 28.5% |
Jackson National | 72 | 25.6% |
MetLife | 54 | 19.2% |
Nationwide | 13 | 4.6% |
Allianz Life Distributors | 10 | 3.6% |
Based on 95 responses. |
*Number of independent broker-dealers that indicated which company was one of the three most frequently used insurance companies.
Source: InvestmentNews Data, 2012 Independent Broker-Dealer Survey
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