Relocating to the ‘land of brand’
Marketing messages do count: What potential clients perceive drives their reality
An out-of-towner drove his car into a ditch in a rural area. Luckily, Farmer Jones came to help with his horse, Hobo. Farmer Jones hitched Hobo up to the car and yelled, “Pull, Nellie, pull!” Hobo didn't move a muscle. Then Farmer Jones hollered, “Pull, Buttercup, pull!” Again, Hobo didn't m
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