EVEN SMALL FUNDS BUILD BRAND IMAGES: THEY ALL NEED ONE, AND ALL IT TAKES IS BUCKS
John T. Story still cringes when he recalls the "lengthy and agonizing process" of trying to convince his…
John T. Story still cringes when he recalls the "lengthy and agonizing process" of trying to convince his bosses at Montgomery Asset Management to sign off on a touchy-feely ad campaign to raise the small mutual fund company's profile.
"It's difficult for executives at the firm to spend the kind of
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