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A $200 MILLION OPPORTUNITY IN WORDS PERFECT — BIG BUSINESS: WRITING SO YOU CAN READ IT

Mutual fund companies are finding out that learning plain English isn't easy. It ain't cheap, either. Heeding the…

Mutual fund companies are finding out that learning plain English isn't easy. It ain't cheap, either.

Heeding the Securities and Exchange Commission's recent call for "reader-friendly" mutual-fund prospectuses, fund groups are scrambling for outside lawyers, accountants, writers, marketing gurus an

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A $200 MILLION OPPORTUNITY IN WORDS PERFECT — BIG BUSINESS: WRITING SO YOU CAN READ IT

Mutual fund companies are finding out that learning plain English isn't easy. It ain't cheap, either. Heeding the…

A $200 MILLION OPPORTUNITY IN WORDS PERFECT — BIG BUSINESS: WRITING SO YOU CAN READ IT

Mutual fund companies are finding out that learning plain English isn't easy. It ain't cheap, either. Heeding the…

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