The magic in talking about cost
Even if clients aren't paying too much for life insurance, being the first to talk to them about the costs can start the trust-building process.
I recognize there can be a natural hesitation in talking about fees and costs in the financial services business. After all, talking about costs puts costs front and center in the mind of a client, which in turn places front and center the risk that a client could instead choose a lower-cost adviser
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