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Brad Johnson

Displaying 12 results

Topic

How financial advisers can write and promote a book

Too many people think writing a book is impossible, but the truth is anybody can write a quality book.

Topic

7 steps to crafting an effective marketing story

Many financial professionals haven't taken the time to study how to tell the right story to resonate with their target audience.

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How to turn new clients into raving fans in the first 100 days

If you create a positive client experience during the first 100 days, then your clients will stay an average of five years.

Topic

Three tips for overcoming nervousness when speaking in public

You need to be able to deliver an engaging and persuasive talk that connects with your ideal prospects.

Topic

Advisers: Luke Skywalker you are not, Yoda you must be

A common mistake is painting yourself as the hero instead of your clients.

Topic

The goal-setting process Warren Buffett uses to say ‘no’ and achieve more

Top producers focus on a small number of priorities until they are fully implemented and producing results.

Topic

Increase your conference attendee ROI with one incredibly simple trick

It's decidedly old school but it works if you want to get the most bang for your conference buck

Topic

Are your 2015 goals already slipping away?

If your goals are tied to specific dollar figures, one thing is missing and that's the reason why.

Topic

Avoiding the fate of Kodak while learning the lessons of Apple’s game changer and Uber’s meteoric growth

How to recognize what your client wants and why your business depends on it.

Topic

Adopt a Ritz-Carlton strategy for customer service

How to make prospects and clients feel they are the biggest VIPs in the world.