Reminding clients of their goals is a critical part of an adviser’s job
Without a clear why, it becomes difficult to help clients make the best financial decisions possible.
Searching for the perfect investment is counterproductive for clients
The best investments are the options that align with clients' values and goals.
Clarify what diversification really means, and why it matters
What to review during your first diversification discussions with clients.
How to prevent clients from making a classic behavioral investing mistake
Advisers should help clients forget about everyone else and realize "only your goal matters"
The challenge of keeping clients away from shiny new investing trends
A firsthand example of how hard it can be for investors to ignore something that looks exciting.
Remind clients you’re here to help them avoid costly mistakes
Most clients won't know this adviser duty exists unless you take the time to tell them.
Correcting the adviser-client disconnect over the definition of risk
Clients need to understand what advisers mean by risk because it can affect decisions, goals
Get clients comfortable with ‘short-term boring, long-term exciting’ investing
By helping clients learn to tune out the noise that doesn't matter, you're helping them reduce their anxiety
Advisers: Speak up and share what you know and what you do
You're doing amazing work, but you're so busy doing the work that you don't always have time to let anyone know what you're doing
How to show clients what they’re missing when they focus on products over plans
Sometimes clients need a reminder they're not investing because they want to own one of the "10 hot funds"