Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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MassMutual indie broker-dealer to offer Bitcoin fund to clients
ALTERNATIVES AUG 11, 2021
MassMutual indie broker-dealer to offer Bitcoin fund to clients

MML Investors Services has entered into a placement agent agreement with NYDIG, a provider of technology and investment solutions that focuses on Bitcoin.

BofA banker charged with murder in Michelle Avan's death
WIREHOUSES AUG 10, 2021
BofA banker charged with murder in Michelle Avan's death

Anthony Turner, a commercial banker, faces one felony count each of murder and first-degree residential burglary, according to the Los Angeles County District Attorney's office. The case remains under investigation.

American Express returns to financial planning
FINTECH AUG 09, 2021
American Express returns to financial planning

The company unveiled a new tool, called My Financial Plan, that is certainly akin to the work done by financial advisers, but is stressing publicly that it is not eying an avenue back into the wealth management business.

Focus Financial pushes forward with blistering M&A pace in 2021
RIA NEWS AUG 05, 2021
Focus Financial pushes forward with blistering M&A pace in 2021

The company sees no letdown in the future for M&A activity and estimates there are close to 1,000 firms in the U.S. that could become targets.

Head count drops at Blucora's Avantax, but revenue per adviser rises
RIA NEWS AUG 04, 2021
Head count drops at Blucora's Avantax, but revenue per adviser rises

Revenue per Avantax adviser for 2020 totaled $111,000, at the low end of the independent brokerage and RIA business for large enterprises.

3 brokers in hot water over sketchy Covid-19 loan applications
PRACTICE MANAGEMENT AUG 02, 2021
3 brokers in hot water over sketchy Covid-19 loan applications

The Financial Industry Regulatory Authority Inc. said at the start of the year it was looking into registered representatives who applied for coronavirus-relief loans for possible violations.

LPL drives assets to $1.1 trillion in Q2
INDEPENDENT BROKER DEALERS JUL 30, 2021
LPL drives assets to $1.1 trillion in Q2

The largest independent brokerage was firing on all fronts for the three months that ended in June, including recruiting advisers, bringing in net new assets and completing previously announced deals to purchase advisers.

Here's why TIAA can no longer play by its own rules
LIFE INSURANCE AND ANNUITIES JUL 30, 2021
Here's why TIAA can no longer play by its own rules

Times have changed as the giant money manager for professors puts a $97 million penalty behind it.

Raymond James sees boost to adviser recruiting
INDEPENDENT BROKER DEALERS JUL 29, 2021
Raymond James sees boost to adviser recruiting

The company's success in 2021 in recruiting advisers comes at a delicate time as the financial advice industry tries to figure out the best way to return to the office amid the Covid-19 pandemic.

Ameriprise recruiting stalls in Q2
PRACTICE MANAGEMENT JUL 27, 2021
Ameriprise recruiting stalls in Q2

'As we went through the quarter, we didn’t expect it to slow down as much,' CEO James Cracchiolo said in an earnings call. The company reported 10,047 financial advisers across its platform at the end of June, compared to 9,894 a year earlier.