Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Steward Partners dives into bank broker business
RIA NEWS SEP 28, 2020
Steward Partners dives into bank broker business

The fast-growing advisory business reached a deal to buy $3.4 billion in assets from Umpqua Holdings Corp.

SSN back office faces layoffs after Advisor Group merger
INDEPENDENT BROKER DEALERS SEP 23, 2020
SSN back office faces layoffs after Advisor Group merger

Half of the employees will stay on, but some portion will likely be let go, according to sources

LPL cuts Morningstar reporting tool at more than two dozen offices
FINTECH SEP 21, 2020
LPL cuts Morningstar reporting tool at more than two dozen offices

The broker-dealer had concerns about oversight of client accounts while using the application

Tough week for Raymond James after tech outage
FINTECH SEP 18, 2020
Tough week for Raymond James after tech outage

The data snafu hit just days after announcing major staff layoffs

Ex-Voya broker allegedly flees country after facing dozens of complaints
INDEPENDENT BROKER DEALERS SEP 17, 2020
Ex-Voya broker allegedly flees country after facing dozens of complaints

As his clients sue, former rep James Flynn is reportedly in the Caribbean

From shoulder pads to financial advisers -- how the NFL Players  Association protects its members from fraudsters
OPINION SEP 16, 2020
From shoulder pads to financial advisers -- how the NFL Players Association protects its members from fraudsters

Roughly 2,000 NFL players need the extra layer of financial protection the union's adviser program provides

Raymond James cutting 500 jobs
INDEPENDENT BROKER DEALERS SEP 15, 2020
Raymond James cutting 500 jobs

The layoffs focus on support staff and will not include financial advisers among the cuts

Keeping an eye on chats
PRACTICE MANAGEMENT SEP 11, 2020
Keeping an eye on chats

The pandemic creates cracks in how firms oversee advisers’ communications with clients

Closed B-D means more unpaid investor claims
ALTERNATIVES SEP 11, 2020
Closed B-D means more unpaid investor claims

Capital Financial Services is shutting down, leaving clients on the hook

Wells Fargo Advisors puts limits on dining with clients
PRACTICE MANAGEMENT SEP 09, 2020
Wells Fargo Advisors puts limits on dining with clients

The firm joins Merrill Lynch in revamping policies around client perks