Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
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Morgan Stanley adds close to 500 new advisers in 2020
WIREHOUSES JAN 20, 2021
Morgan Stanley adds close to 500 new advisers in 2020

CEO James Gorman, who worked at Merrill Lynch before joining Morgan Stanley in 2006, said that last year was the first time in decades he had not seen "net attrition," or a net loss, of advisers. "We're bringing in $20 billion every five weeks," Gorman said.

Merrill Lynch's hunt for new clients tamed by COVID-19
PRACTICE MANAGEMENT JAN 19, 2021
Merrill Lynch's hunt for new clients tamed by COVID-19

Net new households at the wirehouse in 2020 declined 37% year over year, the company reported Tuesday. The pandemic clearly hampered advisers' efforts to reel in new clients, a push at the firm since 2016.

IBDs saw decent year in 2020 wirehouse recruiting
INDEPENDENT BROKER DEALERS JAN 18, 2021
IBDs saw decent year in 2020 wirehouse recruiting

Independent broker-dealers saw gains in recruiting coveted wirehouse advisers despite the massive disruptions caused by COVID-19. Firms are also building out registered investment advisory platforms to lure advisers.

Broker-dealers brace for cyberthreats
FINTECH JAN 18, 2021
Broker-dealers brace for cyberthreats

2020 was the year that independent broker-dealers needed to rely on technology more than ever, with home-office staff and a large number of advisers working from home or in remote offices. What if criminals breach a broker-dealer's cyber wall?

Wells Fargo reports another sharp annual decline in advisers
WIREHOUSES JAN 15, 2021
Wells Fargo reports another sharp annual decline in advisers

Financial advisers are usually off-limits when it comes to large institutions looking to cut costs and personnel. But Wells Fargo, under CEO Charlie Scharf, has not shied away from laying off advisers or cutting adviser-lead businesses.

Ed Butowsky pulls Twitter apology to brother of murdered Democratic staffer
PRACTICE MANAGEMENT JAN 14, 2021
Ed Butowsky pulls Twitter apology to brother of murdered Democratic staffer

In a curious development to a strange, twisting tale, Butowsky, managing director of Chapwood Capital Investment Management, offered an apology to the brother of former DNC staffer Seth Rich on Twitter — then deleted the tweet.

Raymond James cut executive pay in 2020
INDEPENDENT BROKER DEALERS JAN 12, 2021
Raymond James cut executive pay in 2020

The second half of fiscal 2020 was tough, the firm reported in its annual proxy statement; CEO Paul Reilly's total compensation fell almost 17% from the prior year and other top executives also saw their pay decline.

Brokerages suspend political donations after riots at US Capitol
WIREHOUSES JAN 11, 2021
Brokerages suspend political donations after riots at US Capitol

The companies that are temporarily halting or rethinking how they donate money to politicians via PACs, or political action committees, are some of the most prominent platforms for financial advisers and registered reps in the industry, including Bank of America Corp., Morgan Stanley and Charles Schwab Corp.

RIA M&A starts 2021 with a bang
RIA NEWS JAN 11, 2021
RIA M&A starts 2021 with a bang

In the first week of the new year, eight significant deals involving advisory firms were announced and a total of $159.6 billion in assets changed hands. Among the buyers and sellers — including Hightower, Sageview Advisory Group and Aquiline Capital Partners — were some of the most significant names in the burgeoning RIA industry.

'Rule of law prevailed': Advisers confident after riots at US Capitol
PRACTICE MANAGEMENT JAN 07, 2021
'Rule of law prevailed': Advisers confident after riots at US Capitol

Advisers and analysts also cautioned investors and clients not to confuse ugly, divisive political action like riots with what’s happening in the broad stock market, which has been on a record run since March and the advent of COVID-19.