Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Advisor attrition dropping at Merrill Lynch
INDEPENDENT BROKER DEALERS APR 16, 2024
Advisor attrition dropping at Merrill Lynch

Although departures of financial advisors may have slowed at certain large firms, that doesn't mean the problem's been squelched.

Arete Wealth pays out $1.1M in arb claims to start 2024
ALTERNATIVES APR 15, 2024
Arete Wealth pays out $1.1M in arb claims to start 2024

"We have a handful of open cases against Arete Wealth, and some involve Center Street, as well," says a plaintiff's attorney.

Stability, finally, at Wells Fargo Advisors?
INDEPENDENT BROKER DEALERS APR 12, 2024
Stability, finally, at Wells Fargo Advisors?

'We’re back to more normal, or maybe slightly below normal, attrition levels across the [financial advisor] business, which is good,' says CEO Charles Scharf.

Poor REIT sales signal potential cuts in valuations
ALTERNATIVES APR 11, 2024
Poor REIT sales signal potential cuts in valuations

'The problem is, when an NAV gets shaved, advisors and investors get pissed off,' one executive says.

LPL's Atria deal poses complexities: Report
INDEPENDENT BROKER DEALERS APR 10, 2024
LPL's Atria deal poses complexities: Report

Atria's financial advisors might be getting M&A 'whiplash,' one recruiter notes.

Blackstone deal for apartment REIT signals opportunities
ALTERNATIVES APR 09, 2024
Blackstone deal for apartment REIT signals opportunities

'It looks like Blackstone is value-investing and hunting,' a senior industry executive says.

Wells Fargo Advisors' midyear pay tweaks
INDEPENDENT BROKER DEALERS APR 08, 2024
Wells Fargo Advisors' midyear pay tweaks

Broker-dealers are increasingly chasing registered investment advisor assets.

Not your Dad’s Edward Jones
INDEPENDENT BROKER DEALERS APR 08, 2024
Not your Dad’s Edward Jones

‘One broker sitting in a strip mall in a rural town is history,’ one executive says.

Dave Ramsey takes a jab at advisors’ future clients
PRACTICE MANAGEMENT APR 05, 2024
Dave Ramsey takes a jab at advisors’ future clients

Targeting a group who could turn into financial advisors' clients is a dubious marketing strategy, executives said.

MassMutual B-D gooses advisors with new bonus
INDEPENDENT BROKER DEALERS APR 04, 2024
MassMutual B-D gooses advisors with new bonus

MML Investors Services reps can earn an "advisor growth bonus" this year that rewards net new assets.