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Investment firms race to master financial tech before potential super rivals

Investment News

Fears of Amazon's Alexa as adviser push Fidelity and others to compete in an increasingly automated world.

"Alexa ...will I meet my retirement goal?"

"You are not on track to meet your retirement goal," replies Amazon.com Inc.'s voice-activated digital assistant, with not a bit of sugar-coating. Then she suggests turning over $76 a month to Fidelity Investments and its advisers.

This won't actually hap

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