eMoney Advisor targets large RIAs, B-Ds and banks

eMoney Advisor is launching eMoney for Enterprise, a division it hopes will increase the financial-planning software company's penetration of large RIA firms, banks and broker-dealers.

eMoney Advisor is launching eMoney for Enterprise, a division it hopes will increase the financial-planning software company’s penetration of large RIA firms, banks and broker-dealers.

The Radnor, Penn.-based firm currently serves 35 enterprise clients representing more than 17,000 financial professionals, it said in a release. Those individuals account for just over 40% of the 40,000 financial advisers and others who use the firm’s tools.

“We believe that the value advisers bring to their clients transcends the size of their practice, and we are committed to delivering solutions that support a wide range of advisers and firms with diverse needs,” said Ed O’Brien, CEO of eMoney.

The firm said that as part of planned product roll-outs for the remainder of the year into 2018, it will launch an office-level compliance service, Advisor Assurance, in early April to provide home-office oversight of key adviser-client interactions.