Will robos help direct indexing topple ETFs?
Technology is making it easier, and cheaper, for advisers to trade many shares without holding funds.
Direct indexing was nothing new, until the robos got involved.
Sometimes known as custom indexing or self-indexing, the idea behind direct indexing is to replicate the performance of an index fund by buying the underlying shares instead of an ETF or mutual fund – the primary advantage being tax e
Learn more about reprints and licensing for this article.