8 examples of the Super Bowl as a market indicator
Via Howard Silverblatt of at S&P Dow Jones Indices comes the Super Bowl Predictor Theory: if the Super Bowl is won by an NFC team or a team with original pre-conference NFL roots (like the Baltimore Ravens, or the Pittsburgh Steelers), the market is likely to go up. While it's an arbitrary barometer, the indicator has been correct 37 of the last 47 years, or 78.7% of the time, on a total return basis for the S&P 500. That's a track record that would be appealing to advisers and clients alike.