Why investors don’t work with financial advisers
Important qualities in a financial adviser
If you do hire a financial adviser, what will be the most important quality you look for?
Fair fees: 58%
Local to my area: 44%
Proven returns: 39%
Recommended by someone I know: 30%
Works at an established, well-known company: 29%
Fast communication: 27%
Comprehensive services: 24%
Diverse in terms of race/ethnicity or gender: 8%
Other: 4%
Of note, 12% of millennials and 11% of Gen Zers cited that diversity was important to them, versus 6% of Gen Xers and 4% of baby boomers.