Secrets to advising women
Women remain underserved by the financial advice industry. This is a big oversight, considering women control a large chunk of the wealth in the U.S. While male advisers would like to win more female clients, many don't always know how to relate to non-male customers. Here, then are five tips when dealing with women clients -- or potential clients -- that male advisers may never have thought of.
(Reporting by Liz Skinner. Text by Eleanor Blaney, President of Direction$ LLC, which is aimed at empowering women in personal finance.)