The five basics of social media branding
Think of how businesses used the Internet back in the prehistoric days of 1995. In many ways, that's how advisers view social media today. Reeling from the financial crisis, firms don't know what to allow and what to prevent advisors from using. As a result, the only thing advisors seem to be hearing about social media revolves around compliance.
The truth is, early adopters are leading the charge in using social networks as a tool to help in their marketing efforts. So how do you follow their lead? Kevin Nichols, director of marketing at consultancy The Oechsli Institute — and a social media specialist — offers up 5 Basics of Social Media Branding [Text by Matt Oechsli]