Tooth Fairy return outpaces S&P 500, beats inflation
A boost for hydroxyapatite
The magic wand of the tooth fairy brand elevates the assessed value of even bite-sized deposits of hydroxyapatite, the substance that forms teeth and comprises 70% of human bones. The hydroxyapatite market is currently valued at about $448 million. Its compound annual growth rate of 7.6% is a mere cavity compared to the fairy-accelerated rate.