Top financial terms consumers are Googling
Google can be a powerful addition to advisers' marketing strategy, but only if they know how to use keywords effectively. Advisers have to spend advertising dollars on search terms that everyday people use when looking online for help with money.
So what topics are top of mind for investors? It varies by where they live, <a href="https://termlife2go.com/most-googled-financial-questions/" target="_blank">according to TermLife2Go,</a> an online company that represents life insurance companies.
The company used Google Trends to identify the most popular financial topics people are Googling in each state. These are the topics people were searching for, beginning with the least common.