What advisers should be telling clients
Tune into business TV during market hours on recent days and you'll watch talking heads deliver nothing but fear and frenzy. Your clients are on the receiving end of this assault, leading them to worry that the sky is falling. After all, they'll hear words like “devastation,” “free fall” and “capitulation” throughout the day.
So what can an adviser say when their clients are listening to news of downgrades, standoffs, retreats and advancing issues — all of which affect an investor's long-term goals only marginally? Here, then, are six talking points advisers can use to combat the short-term focus of cable news
(Text by Gerri Leder, founder and president of LederMark Communications. She can be reached at [email protected].)
(Photo: Bloomberg News)