What your wealthy clients are thinking
Wealthy investors are cautious. An adviser's reputation is made one affluent client, one center-of-influence, one professional alliance at a time, over time. This cannot be accomplished by a brochure or a value proposition alone, as these tactics reek of the hard sell and are a turnoff for today's affluent clients.
Sixty-seven percent of wealthy advisers said an adviser's reputation and first impression played a part in the decision to hire him or her. Fourteen percent said the firm's reputation played a big part.