Advisor moves: Osaic, &Partners and Prospera add teams across the country

Midwest Financial Group, a Madison, Wisconsin-based wealth management firm overseeing $450 million in assets under advisement, has joined Osaic's advisor network after nearly three and a half decades serving clients across the country.

The move ends MFG's long-standing affiliation with Commonwealth Financial Network, which prompted a search for a new home office partner after Commonwealth's parent company, CFN, announced it would merge with LPL Financial.

That deal has already triggered significant departures across the industry. Commonwealth has lost more than 650 advisors since the LPL acquisition was announced, with retention settling around 77%.

Matt Cuplin, CEO and president of MFG, and Brandon Masbruch, chief investment officer and vice president, have led the firm together for nearly a decade, building an integrated model that brings financial planning, wealth management, tax and accounting, insurance, Medicare and employee benefits under one roof.

"We didn't make this choice lightly, and we remain grateful for the experience and relationships we had at Commonwealth," Masbruch said. "After an extensive search, Osaic stood out for the clarity of its vision, its commitment to service and the community it is building with advisors."

The firm's team of five advisors and financial planners is supported by dedicated Medicare, tax and employee benefits specialists.

Shannon Reid, president of Osaic and head of advisor growth and engagement, said the firm's integrated model made it a natural fit. "That entrepreneurial, client-focused approach is exactly what we want to support at Osaic," Reid said.

Osaic has been aggressively recruiting former Commonwealth teams as the LPL deal reshapes the independent broker-dealer landscape.

&Partners makes its Alaska debut with $684M Fairbanks team

Meanwhile, &Partners also added a former Commonwealth practice this week, welcoming SBS Retirement Consultants of Fairbanks, Alaska to its platform.

It marks the firm's first advisor presence in the state with the team, whose Commonwealth affiliation was confirmed through FINRA BrokerCheck, brings $684 million in pre-hire assets under management.

The practice, now operating as SBS Retirement Consultants | &Partners, takes what it describes as a six-step comprehensive approach to client relationships and retirement planning.

The team is led by four partners: Shawn Wiegard, who holds ChFC and CRPC designations; Jordan Hendry, an MBA and CFP; Ben Roth, who holds CFP, AIF, CRPC, ChFC and CLU credentials; and Shannon Staiger, who carries ChFC, AIF and MSF designations.

The broader team also includes Ethan Daniels, a CFP serving as partner and director of planning, alongside senior client service associates Laura Schaeffer, Calvon Boots and Rebecca Bentass.

&Partners reported $60 billion in total assets as of July 31, 2026, reflecting rapid growth on its platform.

Prospera adds East Coast veteran pair with $75M book

Finally, Prospera Financial Services announced the addition of two independent advisors to its national platform: Patrick Sweeney of Pennsylvania and John Palmer of New York.

Sweeney, president and wealth advisor at Chartiers Capital Group in the Pittsburgh metro area, brings more than two decades of experience, including prior stints at Wells Fargo Advisors and Merrill Lynch Wealth Management.

Palmer, founder of Palmer Financial in Smithtown, New York, has more than 40 years in the industry and previously held roles at Prudential Securities, Wachovia Securities and Wells Fargo Advisors.

Together, the two are expected to bring approximately $75 million in assets under management to the Dallas-based firm.

"I was looking for a firm that had like-minded advisors and would provide the resources and operational support to enhance client experiences and firm growth," Sweeney said.

Prospera, founded in 1982 and a registered investment adviser and FINRA/SIPC member, maintains a 2.5-to-1 advisor-to-home-office staff ratio,  a figure the firm says will remain unchanged even as it integrates artificial intelligence tools to support advisor operations. The firm manages $30 billion in assets under management across its national network.

Tarah Williams, Prospera's president and COO, said both advisors exemplify the firm's culture. "John and Patrick have each built distinct practices that embody that approach. We're pleased to welcome them both to Prospera."

Independent broker-dealers including Prospera, Raymond James and LPL have been actively recruiting advisor talent throughout 2026 as industry consolidation continues to push teams to evaluate their long-term affiliations.