40% of financial services pros already own a tablet
Adoption of tablet computers among financial professionals has topped 40% according to a recent survey conducted by account…
Adoption of tablet computers among financial professionals has topped 40% according to a recent survey conducted by account aggregation provider ByAllAccounts.
They do a lot of surveys on the side, usually fairly small but also usually interesting.
I was intrigued with results from this latest one yesterday that they called their Q2 2011 Gadget survey in which they received responses from 250 advisers (approximately 44% were registered investment advisers, 11% were with a full service broker dealer or wirehouse and 14% were affiliated with an independent broker-dealer).
Among the other interesting findings:
59.3% use the iPad in client meetings
48.9% say the iPad helps them be more responsive to clients
65% report using their iPad for personal and business use
81% report using all their gadgets for personal and business use
Nearly 90% also report owning a laptop
And specifically among the RIA respondents (number 107, not sure why they specifically parsed them out) 44% own an iPad and 44% own an iPhone (followed by 21.5% owning a Blackberry and 20.5% owning a Google Android-based phone — sorry Microsoft, sorry Nokia, sorry Palm).
This is not that surprising I guess, given that most advisers I come across using account aggregation are also pretty tech-savy; still, a pretty impressive adoption rate for Apple among advisers no matter how you slice it.
There is quite a bit more on application use and the like, it is worth a read if you are interested.
Visit this ByAllAcounts link to briefly register and see the rest of the executive summary results.
For more general info. visit them online ByAllAccounts.
Related stories (hardware):
BlackBerry PlayBook is here, but it’s three inches too small for advisers
Veo Mobile for iPad officially launched
WealthCentral Mobile now available for Android
Retirement? There’s an app for that (Retire Logix for iPhone from Finance Logix)
Fidelity rolls out iPhone app for WealthCentral
Leveraging the iPad (J.P. Morgan Funds app for wholesalers
The Hartford’s annuity wholesalers lighten up with iPads
Advisers viewing videos in new ways (use of QR codes & readers)
iPads taking SageView green, the trees say thank you
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