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Attention B-Ds: RIA business is not a fad, say Pershing execs

Convincing broker-dealers to embrace the advisory business is still an "educational process.

When it comes to rapid growth of registered investment advisory firms, broker-dealers must either “feed the monster that will eat them” or find a way to accommodate their brokers' advisory business, according to Mark Tibergien, chief executive officer of Pershing Advisor Solutions LLC.

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