ETF branding deals raise questions
Fortune magazine has a reputation for hard-hitting business journalism. Would it be the same if the magazine had…
Fortune magazine has a reputation for hard-hitting business journalism. Would it be the same if the magazine had a stake in a used-car lot?
How about exchange-traded funds?
You won't find the magazine hawking Buicks -- at least not for now -- but tomorrow marks the debut of two exchange-traded fun
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