E*Trade resorts to reverse stock split to boost share price
If approved by company shareholders, the move would instantly hike the price of the online brokerage to $11.50. But research says the market isn't overly fond of such maneuvers.
At E-Trade, it costs about $10 to make a stock trade. In contrast, it costs only about $1.50 to buy a share in the discount broker.
To remedy this embarrassing situation, E-Trade Financial Corp. announced Monday that it would do the corporate equivalent of plastic surgery: It will lift its share
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