In rare move, LPL launches ad campaign on TV
In a move not seen in a long time, LPL has launched a national media campaign. It's a tricky bit of business for the brokerage, which has always maintained the company's brand takes a backseat to its reps.
Ever the recruiting dynamo, LPL Financial LLC is trying to reach a wider swath of brokers by buying commercial ads on business news channel CNBC.
It's the first time LPL Financial has used a national media campaign since being acquired by two private equity firms in 2005. The use of commercial spo
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