Smart-beta upstart goes after the big boys wielding lower fees as a weapon
Equal-weighted exposure to the S&P 500 for 30 basis points.
After eight years of struggling to outperform the S&P 500, Mike Willis has decided to use the benchmark against itself by equal-weighting all 500 stocks in the index.
The strategy is a variation of so-called smart beta because it tweaks the traditional index model of weightings based on market capit
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