STIFF-UPPER-LIP BABSON DECIDES TO JOIN MOD MARKETING SQUAD: IN TURNABOUT, WILL USE ADVISERS TO REACH RICH
It spent decades patiently gathering "old money" while its peers rode the bull market to explosive retail growth.
It spent decades patiently gathering "old money" while its peers rode the bull market to explosive retail growth. Now, David L. Babson & Co. is waking up, trying to shake its stodgy Brahmin culture -- or at least dress it up a bit.
The 59-year-old firm, based in Cambridge, Mass., last week unveiled
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